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Template Creation

Request API domain

  • https://api.incsapp.com

Request API route

  • /external/templates/rcs

Request method

  • POST

Request headers

  • Content-Type: application/json
  • certification-code: f484bd42-4a0c-39d....

Request parameters

Parameter Type Mandatory Description Remarks
name string Yes Template name. Max length 25 and should contain only alphanumeric chars, underscore. e.g: test_template
type string Yes Template type. Must be one of text, richcard, or carousel. See: Template Type. e.g: text
category string Yes Categorization of message content. See: Template Category e.g: TRANSACTION
content object Yes Template content. See: Template Content

Template Type

Supported types of templates are:

  • Text Message - The Text Message template supports simple text messages with suggested replies or actions. Text messages can contain up to 11 suggestions.
  • Rich Card standalone - The Rich Card Stand-alone template allows for the inclusion of a rich card: image, gif or video along with suggested replies and actions. A maximum of 4 suggestions can be included with the rich card in this template.
  • Rich Card carousel - The Rich Card Carousel template supports carousels with a minimum of two rich cards, with each featuring suggested replies and actions. the Rich Card Carousel template allows you to present up to 10 cards in the carousel with each card having up to 4 suggestions.

Template Category

Mandatory for multi-use agents. Allowed values:

  • PROMOTION – default for promotional agents.
  • TRANSACTION – default for transactional agents.
  • AUTHENTICATION – default for OTP agents.

Template Content

1. Text Message Template (text)
  • content payload

    Parameter Type Mandatory Description Remarks
    textMessage string Yes Template message with custom variables. Custom variables are mentioned in square brackets [variable_name]. Max length 2500. e.g: Dear [name], it is time to grab a big deal.
    suggestions array No Object with suggestions related data. See: Suggestion Types
  • Sample Request

      {
          "name": "test_template",
          "type": "text",
          "content": {
              "textMessage": "Dear [name], your order [order_id] has been shipped.",
              "suggestions": [
                  {
                      "suggestionType": "reply",
                      "text": "Track Order",
                      "postbackData": "track_order_[order_id]"
                  },
                  {
                      "suggestionType": "url_action",
                      "text": "View Details",
                      "postbackData": "view_details",
                      "url": "https://brand.com/orders/[order_id]"
                  }
              ]
          }
      }
2. Rich Card Standalone (richcard)
  • content payload
    Parameter Type Mandatory Description Remarks
    orientation string Yes Card orientation (VERTICAL/HORIZONTAL) e.g VERTICAL
    alignment string No In case of HORIZONTAL orientation alignment should be (LEFT,RIGHT) e.g: LEFT
    height string No Applicable only for VERTICAL orientation.Card Height (SHORT,MEDIUM) e.g MEDIUM
    standaloneCard object Yes Rich card Object with below details
  • standaloneCard details
    Parameter Type Mandatory Description Remarks
    cardTitle string Yes Card title. Max length 200 including variables if any.
    cardDescription string No Card description. Max length 2000 including variables if any.
    mediaUrl string Yes Valid publicly accessible URL. Max length 2048. Custom variables are allowed post domain/public IP only. Refer guidelines for accepted size/aspect ratio Eg. https://brand.com/final.mp4 Eg. https://brand.com/[media]
    thumbnailUrl string No Valid publicly accessible URL.Custom variables are not allowed. Max length 2048. Eg. https://brand.com/final.jpeg
    suggestions array No Object with suggestions related data See: Suggestion Types
  • Sample Request
      {
          "name": "promo_richcard_url",
          "type": "richcard",
          "content": {
              "orientation": "VERTICAL",
              "height": "SHORT",
              "standaloneCard": {
                  "cardTitle": "Keep calm & BAT on!",
                  "cardDescription": "Dear [name], time to participate in lucky draw and win prizes",
                  "mediaUrl": "https://brand.com/Ad.mp4",
                  "thumbnailUrl": "https://brand.com/Ad_snap.png",
                  "suggestions": [
                      {
                          "suggestionType": "reply",
                          "text": "Avail offer [offer_name]",
                          "postbackData": "offer_reply"
                      }
                  ]
              }
          }
      }
      
3. Rich Card Carousel (carousel)
  • content payload

    Parameter Type Mandatory Description Remarks
    width string Yes Card width (SMALL/MEDIUM) e.g: SHORT
    height string Yes Card height (SHORT/MEDIUM) e.g: MEDIUM
    carouselCard array Yes Carousel List Object with below details
  • carouselCard details

    Parameter Type Mandatory Description Remarks
    cardTitle string Yes Card title. Max length 200 including variables if any.
    cardDescription string No Card description. Max length 2000 including variables if any
    mediaUrl string Yes Valid publicly accessible URL. Max length 2048. Custom variables are allowed post domain/public IP only. Refer guidelines for accepted size/aspect ratio Eg. https://brand.com/final.mp4 Eg. https://brand.com/[media]
    thumbnailUrl string No Valid publicly accessible URL.Custom variables are not allowed. Max length 2048. Eg. https://brand.com/final.jpeg
    suggestions array No Object with suggestions related data See: Suggestion Types
  • Sample Request

      {
          "name": "test_carousel",
          "type": "carousel",
          "content": {
              "height": "SHORT",
              "width": "MEDIUM",
              "carouselCard": [
                  {
                      "cardTitle": "New watches",
                      "cardDescription": "Dear [name] brand new watches for less price",
                      "mediaUrl": "https://brand.com/media/watches.mp4",
                      "thumbnailUrl": "https://brand.com/media/watches.jpeg",
                      "suggestions": [
                          {
                              "suggestionType": "url_action",
                              "url": "https://brand.com/",
                              "text": "Buy Now at [offer_name]",
                              "postbackData": "shop_url"
                          }
                      ]
                  },
                  {
                      "cardTitle": "New perfumes",
                      "cardDescription": "Dear [name], Choose from brand new perfumes.",
                      "mediaUrl": "https://brand.com/media/[image]",
                      "suggestions": [
                          {
                              "suggestionType": "dialer_action",
                              "phoneNumber": "+919702012345",
                              "text": "Call now to avail[offer_name]",
                              "postbackData": "call_click"
                          }
                      ]
                  }
              ]
          }
      }

Suggestion Types

This section is to describe details about different types of suggestions and their formats

  • The below two fields are common in all suggestions.:
    Parameter Type Mandatory Description Remarks
    text string Yes Suggestion text. Max length is 25 including variables if any.
    postbackData string Yes Suggestion postback data Max length is 120 including variables if any.
1. 回复建议

用于简单的快速回复按钮。

{
    "suggestionType": "reply",
    "text": "Yes",
    "postbackData": "user_confirmed_yes"
}
2. URL 动作 - 浏览器

在浏览器中打开 URL。

参数 必填 描述
suggestionType 设置为 "url_action"
url 要打开的有效公共 URL
{
    "suggestionType": "url_action",
    "text": "Visit Website",
    "postbackData": "visit_website",
    "url": "https://brand.com"
}
3. 拨号动作

拨打电话号码。

参数 必填 描述
suggestionType 设置为 "dialer_action"
phoneNumber 国际格式的有效电话号码
{
    "suggestionType": "dialer_action",
    "text": "Call Us",
    "postbackData": "call_support",
    "phoneNumber": "+6281234567890"
}
4. 查看位置

在地图中显示特定位置。

参数 必填 描述
suggestionType 设置为 "view_location"
latitude 纬度
longitude 经度
label 位置标签
{
    "suggestionType": "view_location",
    "text": "View Store",
    "postbackData": "view_store_location",
    "latitude": -6.2088,
    "longitude": 106.8456,
    "label": "Brand Store Jakarta"
}
5. 查询位置

搜索附近的位置。

参数 必填 描述
suggestionType 设置为 "query_location"
query 搜索查询字符串
{
    "suggestionType": "query_location",
    "text": "Find Nearby",
    "postbackData": "find_nearby_stores",
    "query": "Brand Store near me"
}
6. 分享位置

请求用户分享其当前位置。

{
    "suggestionType": "share_location",
    "text": "Share Location",
    "postbackData": "user_shared_location"
}
7. 日历事件

在用户日历中创建事件。

参数 必填 描述
suggestionType 设置为 "calendar_event"
title 事件标题
description 事件描述
startTime 开始时间(YYYY-MM-DD HH:mm:ss 格式)
endTime 结束时间(YYYY-MM-DD HH:mm:ss 格式)
{
    "suggestionType": "calendar_event",
    "text": "Add to Calendar",
    "postbackData": "add_event",
    "title": "Product Launch Event",
    "description": "Join us for the exciting product launch",
    "startTime": "2024-04-23 10:33:11",
    "endTime": "2024-04-23 18:33:11"
}
8. URL 动作 - WebView

在应用内 WebView 中打开 URL。

参数 必填 描述
suggestionType 设置为 "url_action"
application 设置为 "WEBVIEW"
webviewViewMode 视图模式:FULL、HALF、TALL
url 要在 WebView 中打开的 URL
description WebView 的可访问性描述
{
    "suggestionType": "url_action",
    "text": "Open Form",
    "postbackData": "open_webview_form",
    "application": "WEBVIEW",
    "url": "https://brand.com/form",
    "webviewViewMode": "FULL",
    "description": "Registration form"
}

媒体指南

富媒体卡片和富媒体卡片轮播中的媒体应遵循以下指南。

图片:
消息类型 卡片方向 卡片高度 卡片宽度 图片宽高比 图片最佳分辨率(px) 图片最大文件大小 支持的图片格式
富媒体卡片 VERTICAL SHORT - 3:1 1440×480 2MB JPEG, JPG, PNG, GIF
VERTICAL MEDIUM - 2:1 1440×720
HORIZONTAL - - 3:4 768×1024
轮播 NA SHORT SMALL 8:5 1160×720 1MB
SHORT MEDIUM 5:2 1840×720
MEDIUM SMALL 1:1 770×720
MEDIUM MEDIUM 16:9 1280×720
视频和缩略图:
消息类型 卡片方向 卡片高度 卡片宽度 视频最大文件大小 支持的视频格式 缩略图宽高比 缩略图最佳分辨率(px) 缩略图文件大小 支持的缩略图格式
富媒体卡片 VERTICAL SHORT - 10MB MP4, M4V, MPEG, WEBM, H263, M4P 3:1 770×257 最小: 40KB, 最大: 100KB JPEG, JPG, PNG
VERTICAL MEDIUM - 7:3 770×335
HORIZONTAL - - 25:33 250×330
轮播 NA SHORT SMALL 5MB 8:5 718×448
SHORT MEDIUM 5:2 1140×448
MEDIUM SMALL 1:1 480×448
MEDIUM MEDIUM 16:9 796×448

在富媒体卡片消息中使用图片/视频时,请参考 Google 最佳实践(富媒体卡片部分)

响应

成功响应示例

{
    "status": "success",
    "code": 200,
    "message": "",
    "data": {
        "template_id": "2217676094281515152",
        "name": "api_5_text",
        "type": "text",
        "status": "PENDING",
        "content": {
            "textMessage": "Dear [name], time to use rcs api",
            "suggestions": [
                {
                    "suggestionType": "reply",
                    "text": "Join us",
                    "postbackData": "click_reply"
                }
            ]
        },
        "created_time": 1767609428,
        "updated_time": 1767609428,
        "status_updated_time": 0
    },
    "error": {}
}

模板状态说明:

获取模板状态请需要回调设置

状态 描述
PENDING 模板正在等待审核
APPROVED 模板已批准,可以使用
REJECTED 模板已被拒绝
DISABLED 模板已被禁用
ENABLED 模板已从禁用或暂停状态重新激活
SUSPENDED 模板已被暂停

失败响应示例

{
    "status": "error",
    "code": 400,
    "message": "type require",
    "data": {},
    "error": {}
}